Thad Cochran

Thad Cochran faced the toughest Republican primary in 2014. Facing a well-funded challenger in a year of deep unrest with incumbents across the country, SPM helped Thad pull off a victory in the primary run-off when most of the political punditry had left the campaign for dead. SPM helped Thad refocus the race away from "insider vs outsider" and towards reminding Mississippi voters how much Thad had accomplished for them and how he would use his powerful position in the Senate to oppose the Obama Administration.