A defined strategy must drive every campaign decision. Working closely with each client, a core team develops key strategic advantages to map a path to victory. Whether the goal is winning an election or carrying the day on a critical issue, we believe in a rigorous process using all available data to construct a roadmap to success. Running any campaign without a commitment to strategy is like shooting a shotgun into the sky and hoping ducks fly by.
Our firm brings an unequaled body of experience to campaign management. We know how to execute ideas, focus on tactics and deliver the results it takes to win. From the precinct level to the Presidential, we have worked our way up in political campaigns. We can help support a campaign operation and campaign manager through any of the inevitable problems every campaign faces. Often the key to success is distinguishing the critical from the important. We have the combination of experience and talent to help campaign teams execute at the necessary level it takes to win in an increasingly competitive environment.
Campaigns are often a series of ongoing crises, a state with which corporate America is all too familiar. To navigate successfully, one must be able to consume a great deal of information quickly and have the clarity to make a decision - understanding there is rarely a perfect choice. In these situations, trust is key, and all trust begins with discretion. And because a crisis would not be a crisis were you prepared for it, as a part of your team we are committed to dropping down the fire pole when the alarm sounds. Our campaign experience, and commitment to our clients helps us guide organizations through rough stretches only to emerge stronger.
We were the lead strategists in preparing Governor Mitt Romney and VP Nominee Paul Ryan in their stunning and highly acclaimed debate performances. We have also worked closely with President George W. Bush and Vice President Dick Cheney, as well as numerous gubernatorial and senatorial candidates. Through this experience, we have developed a specific approach to debate prep that we believe best prepares a candidate to win the toughest debates.
Our approach to both debate and speech prep is to shun gimmicks and concentrate on maximizing an individual’s unique strengths. We know preparation and practice are key. We devise intensive programs to hone skills and issues.
We work for causes and issues we believe in and can support with passion. We believe it is critical to understand not only your side of the argument but the opposing argument as well. More often than not, the day is carried or lost based upon your effectiveness in persuading those in the middle who are listening to both sides. Often, your potential support will come from disparate groups who may share little more in common than their position on your issue. We work to understanding the larger audience, distilling complex issues into messages that turn undecideds into supporters. We execute campaigns in the most effective and granular way so that we can reach people, regardless of what screen they are in front of, with a message that will resonate with them.
Walking into a media interview unprepared is a needless risk. We have conducted media training sessions for CEOs, elected officials, and political candidates. Each session is tailored to educate the client on how the press works, what journalists expect from their sources, and how to successfully position themselves during a tough interview. Clients also learn how different media channels – print, radio, and television and blogs – require different approaches from those being interviewed. By session’s end, you will be ready to build trust and credibility with the public by handling each media interview with confidence and poise.
In an increasingly chaotic world with an ever-expanding number of message delivery systems, it is all the more critical that every message be a function of strategic execution. In any situation, be it a campaign or a battle for public opinion on issues, there are factors beyond one’s control. That makes it all the more important that messages have a persuasive combination of clarity and passion grounded in research and data. It’s not enough to appeal to the heart or the brain; you must resonate with both to break through the clutter of contemporary life and your competition.
Our team has practiced public affairs and communications in high stakes arenas in business, government and political campaigns at the state and national level. We are the trusted communications team for leaders from a wide array of industries, including energy, defense, information technology, and biotechnology, as well as Fortune 100 brands and trade associations. Running a best-in-class PR campaign is more than pitching reporters. We provide a full suite of services, including strategic planning, media relations, writing & editing, media training, media monitoring and crisis communication.
Tell a compelling story. Define a complex issue. Contrast with an opponent. All in thirty seconds – less than eighty words. Make it memorable. Make it smart. Make it make you feel something. Make it move numbers. That’s good advertising.
We are storytellers, we tell the stories that change minds and win races. We are Screen Agnostic. Whether it’s TV, Cable, Satellite, Mobile, Online, Radio or other mediums - we deliver the message where it will be the most effective. We create ads that are effective on various channels. We understand the way audiences interact on different screens (TV, mobile devices, web) and optimize creative and content for maximum impact and results.
Our team is committed to a constant state of learning and evolving our strategies. Digital, mobile, social and online programs, tools and tactics are always evolving and executing these aspects of a campaign requires diligence. There’s no “set it and forget it” in advertising and messaging.
We are data driven and are always testing, measuring and optimizing. Whether our goal is to amplify messages, ID and activate supporters or deliver communications, we can accomplish this through a variety of channels in the most effective and granular way.
Our advertising campaigns help our clients win the day.