2014 Campaign:
Despite serving as a congressman and cabinet official, Governor Hutchinson did not have the best track record running statewide. So in 2014, we set out to reintroduce him to voters with the message: Arkansas values, Arkansas commonsense. Our ads used testimonials from his wife and granddaughter to drive our positive messaging but we also focused on giving voters substantive reasons to support Asa detailing his plan if elected.
Overall, Governor Hutchinson overcame an overwhelmingly negative environment and millions in attacks from the DGA to defeat his opponent by 14 points.
Television Ads:
“Ella Beth”
Praise for “Ella Beth”:
One of the year’s most innovative TV ads targeting women
—National Journal
It is a fantastic ad, one of the best I’ve ever seen
—Independent Arkansas
Real effective, particularly with the gender gap
—Arkansas Democrat Gazette
Services Provided:
- Political consulting
- Production
- Content Creation
2018 Campaign:
Coming back in 2018, Governor Hutchinson was one of the most popular governors in the county. However, the political climate was getting tougher, and we knew no GOP governor could afford to take re-election for granted. With a fully integrated approach to the campaign our strategy centered on reminding voters why they elected Asa four years ago, and what he’s accomplished since then. Our ads featured similar themes to the 2014 campaign to remind voters that Governor Hutchinson is accomplishing exactly what he campaigned on four years ago.
We used digital not only to support the traditional buy, but also to add layers of targeting to enhance it.
In the end the results were decisive – Governor Hutchinson was re-elected by 30 points.